“Half my marketing dollars are wasted – I just don’t know which half”
This handsome gentleman is John Wanamaker, the man often cited as the source of that famous quote above. Did you know he was an incredibly successful Philadelphia merchant in the late 1800’s? I take strange comfort in knowing that marketing strategies have stumped business owners for hundreds of years. John Wanamaker was known as modest, […]
Women Entrepreneurs – Marketing Plan E-course
Women Entrepreneurs – Become a Marketing Superstar! Create a Marketing Plan Guaranteed to Increase Sales Tell me…does any of this sound familiar? Your marketing effort have been…uh…hit-and-miss Your an expert in your own industry. Marketing? Maybe not so much… You know without a doubt your product or service is fantastic, but not enough people know […]
What can Boardwalk Empire teach you about marketing?
I confess. I’m a little embarrassed to admit this but I’m addicted to a television show. To Boardwalk Empire. (Which is sort of creepy, but that’s another story…) The series is set during Prohibition years. For those of you who have no idea what I’m talking about, the government actually outlawed alcohol during the years […]