This handsome gentleman is John Wanamaker, the man often cited as the source of that famous quote above.

Did you know he was an incredibly successful Philadelphia merchant in the late 1800’s? 

I take strange comfort in knowing that marketing strategies have stumped business owners for hundreds of years. 

John Wanamaker was known as modest, honest and the innovator of the “money back guarantee.”  He was also known as a merchandising and advertising genius. 

So if John Wanamaker was confused – before the options of television, the internet, mobile devices and social media were thrown into the mix — it’s no surprise that business owners today are seriously confounded!

Do you know which half of your marketing dollars are wasted?

The massive amount of choices you have about how to spend your marketing money and time mean one thing:  you absolutely need a marketing plan.

You have to be relentlessly strategic, or you’ll go broke just throwing money at marketing.

Creating a well-defined marketing plan will help you generate more leads and increase your sales.  You’ll accomplish these three critical benefits:

1)      Make better decisions about where to spend marketing time and money

2)      Save marketing dollars by spending them on what works

3)      Keep you focused and consistent, instead of “hit and miss”

Now is the perfect time to create your marketing plan for 2014. 

We’ve made it easy for you.  Our e-course “Become a Marketing Superstar:  How to Create a Marketing Plan Guaranteed to Increase Sales” comes complete with a 12-page customizable marketing plan template!

So don’t wait!  Be strategic and prepared to make 2014 your best year ever.

 

Take care,

 

P.S.  And…like John Wanamaker, we’ll offer you a money-back guarantee!